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The Manor House at Ruth Prowse School of Art in Woodstock, with the school's sign on the front gate

Brand guidelines

Brand & Logos

Our logo, colours, typefaces and voice: everything you need to present Ruth Prowse School of Art clearly and consistently.

Download all logos ZIP · SVG and PNG · 406 KB

Logo

A pencil and a name

Our logo is a hand-drawn pencil above the school's name, set in widely spaced capitals. Use the full logo wherever there is room. The pencil mark on its own is a signature for small spaces, once the name already appears nearby. Every file is supplied in black and white only.

The full logo pack

Every logo above in SVG and PNG, with a short usage note. 406 KB.

Download ZIP

Using the logo

Give it room, keep it whole

x x

Clear space

Keep a margin of at least x on every side, where x is the height of the letters in RUTH PROWSE. Nothing else (text, edges, other logos) goes inside it.

120 px · 30 mm

48 px · 12 mm

Minimum size

Below these widths the fine pencil lines and "SCHOOL OF ART" stop reading clearly. Go bigger whenever you can.

Contrast

Black on cream, white, sage and gold. White on navy, ink, teal and dark, calm areas of photographs.

Please don't

  • Stretch or squash it

  • Rotate or tilt it

  • Change its colours

  • Add shadows, outlines or effects

  • Ruth Prowse

    Retype or rearrange it

  • Place it on a busy background

Colour

Cape light, studio paper

Deep navy and ink carry the words. Sage, teal and cream keep things calm, and gold, coral and sage mark out the three diplomas. Use the accents in small, confident doses. Select a colour code to copy it.

Core

  • Navy
    RGB 5 20 53

    Headings, the footer and deep backgrounds.

  • Ink
    RGB 0 58 101

    Links, buttons and form fields.

  • Teal
    RGB 101 141 135

    The footer and calm supporting panels.

  • Cream
    RGB 246 244 238

    The page background: warm paper, never stark white.

Accent

  • Gold
    RGB 232 189 85

    Calls to action and highlights. Jewellery Design.

  • Coral
    RGB 233 140 133

    Fine Art.

  • Sage
    RGB 185 210 206

    Graphic Design and the solid header.

Neutral

  • Body text
    RGB 76 76 76

    Paragraphs and long-form reading.

  • Line
    RGB 228 228 228

    Dividers and borders.

  • White
    RGB 255 255 255

    Cards and forms on cream.

Typography

Four typefaces, each with one job

The logo itself is artwork, so never try to retype it. For everything else, use these free fonts. They are all available from Google Fonts.

Bitter

Headings

Talent decides who belongs here.

Aa Bb Cc Dd Ee Ff Gg 0123456789

A sturdy slab serif with a hand-made warmth. Semibold for headings. Get the font

Inter

Body and interface

Small studios, practising artists as lecturers and three accredited diplomas.

Aa Bb Cc Dd Ee Ff Gg 0123456789

Clear at every size. Regular for reading, medium for buttons and labels. Get the font

Urbanist

Accent statements

Portfolio-based admission since 1970.

Aa Bb Cc Dd Ee Ff Gg 0123456789

Geometric and open. Use it sparingly for short statements and labels. Get the font

Times New Roman / Tinos

Display numerals

1970 · 2027

Aa Bb Cc Dd Ee Ff Gg 0123456789

Very large years and numbers only, in deep gold. Tinos is the free equivalent. Get the font

Graphic elements

Shapes that point to a discipline

  • Fine Art

    Coral square

  • Graphic Design

    Sage triangle

  • Jewellery Design

    Gold pentagon

Each diploma has its own shape and colour. Use them as quiet markers on banners, cards and printed matter, a few at a time, floating or slightly rotated. They are never a replacement for the logo.

The stripe

A soft "///" hatch tucked into the edge of cards, like a pencil test on the corner of a page.

The compass

Four dots that lead the eye forward on buttons and calls to action.

Voice

How we sound

RPSA opened in 1970 as an act of creative defiance, and it still talks like a studio rather than an institution: direct, warm and encouraging. Our line is Create anyway.

  1. 1

    Brave, since 1970

    Say what we believe plainly. Let facts carry the confidence, not superlatives.

  2. 2

    Warm and personal

    Every mentor knows every student by name. Write to one person: "you", not "applicants".

  3. 3

    Clear and practical

    Fees, dates, requirements and next steps in plain language, in short sentences.

  4. 4

    Open to talent

    Talent and willingness decide who belongs. Never assume a background, an age or prior training.

Writing about us

  • Write Ruth Prowse School of Art in full the first time, then RPSA or Ruth Prowse.
  • In contracts and formal documents use Ruth Prowse School of Art NPC.
  • Not "Ruth Prowse Art School", "Ruth Prowse College" or "RPSoA".
  • Diploma names take capitals: Diploma in Fine Art, Diploma in Graphic Design, Diploma in Jewellery Design.
  • Use South African English spelling: jewellery, colour, programme.

This, not that

Start making in your first week.
World-class, cutting-edge creative education.
Bring what you have made. We will help you build the rest.
Only the most talented need apply.
Every lecturer is a practising artist or designer.
The best art school in Africa.

Boilerplate

About us, ready to paste

For press releases, programmes, partner websites and grant applications.

One line
Ruth Prowse School of Art is a non-profit art school in Woodstock, Cape Town, founded in 1970 by artist Erik Laubscher.
Short
Ruth Prowse School of Art is a non-profit art school in Woodstock, Cape Town, founded in 1970. It offers three-year, NQF Level 6 accredited diplomas in Fine Art, Graphic Design and Jewellery Design, plus short and part-time art courses, taught by practising artists and designers.
Long
Ruth Prowse School of Art (RPSA) was founded in 1970 by artist Erik Laubscher and welcomed its first students in 1971, as one of the only non-discriminatory art schools in South Africa at the time. Today the non-profit school offers three-year, NQF Level 6 accredited diplomas in Fine Art, Graphic Design and Jewellery Design, plus short and part-time courses. Studios are small, every lecturer is a practising artist or designer, and admission is based on portfolio and potential. The school is on the Roodebloem Estate in Woodstock, Cape Town, a declared National Monument.

Photography

Real studios, real work

  • Show our own studios, students, lecturers and artworks. Never use stock photography.
  • Natural light and honest colour. Let the work lead and keep crops generous.
  • Credit every artwork with the artist's name, the title and the year.
  • Ask before photographing people, and before publishing anyone's work.
A jewellery design student working at the bench in the jewellery studio
A student painting a large canvas in the painting studio A student turning the wheel of the etching press in the printmaking studio

Press, partners and permissions

Need something else?

High-resolution photographs, interviews, or permission to reproduce student and graduate work: get in touch. Artworks remain the copyright of the artists who made them.

Email admin@ruthprowse.co.za Contact us